10. Say “Yes” Australia

Back to: Create Change With the Right Communication > Made to Stick

Step 1. As you’re watching the video below, have a think about what elements of SUCCESs are being used and what elements are missing: Simple – An easy-to-understand core message or ‘call to action’. Unexpected – Surprise catches the audience’s attention and curiosity. Concrete – A ‘mental picture’ to help the audience understand or relate. Credible – The communication … Continued