09. Made to Stick

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Step 1. Watch the video. Step 2. Read the text below. In the book Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath identify 6 elements for effectively communicating ideas. This is known as SUCCESs: Simple – An easy-to-understand core message or ‘call to action’. Unexpected – Surprise catches the audience’s attention and curiosity. … Continued