06. Canned Tomatoes

Back to: Create Change With the Right Communication > Attitude Groups

Step 1. Read the text below. Communicating about change is like marketing a new product – the message needs to be adjusted to suit different attitudinal groups. Take canned tomatoes for example. A similar product, marketed in a different way. Say that the four attitudinal groups were in a supermarket looking at canned tomatoes. Here’s what they might … Continued